GoodLife Fitness has begun a new phase of its ongoing "Good Life" advertising campaign. The campaign, developed by Doug & Serge of Toronto, consists of three 30-second television commercials conveying the message, "When you live the good life, everyone around you does too." The effort also includes eight radio ads, monthly direct mail communications and in-venue materials. "We began our partnership with GoodLife Fitness in 2010 and we continue to be inspired by the passion they have for helping Canadians get moving and active," said Doug Robinson, the agency's chief creative officer. "This campaign demonstrates what it's all about, being fit enough to live happier, healthier lives and the ripple effect that it has on the people that you love. Because you are able to live a fuller and richer life, your loved ones benefit directly from that as well."