GoodLife Fitness sponsors Winnipeg Blue Bombers
By Adnews Staff
Fitness chain GoodLife Fitness has signed a sponsorship agreement with the Winnipeg Blue Bombers football team. During the three-year sponsorship, GoodLife will be the official fitness club of the team and its cheer and dance squad. GoodLife will be the presenting sponsor for one home game per season. The brand will also receive exposure at the team’s home arena, IG Field. In addition, the Blue Bombers Cheer and Dance Team will host practices and training camps at GoodLife facilities.
“We are so excited to further strengthen our great relationship with the Blue Bombers over the next three years and beyond,” said David Patchell-Evans, CEO of GoodLife Fitness. “GoodLife is proud to have been part of the community for the last 15 years. Our passion for helping Winnipeggers achieve their health and fitness goals is matched only by the city and province's passion for the Blue Bombers.”