JennAir breaks Bound By Nothing campaign
Household appliance company JennAir Canada has begun a new brand campaign called “Bound By Nothing.” The initiative is intended to promote the brand’s new line of kitchen appliances as “a rebellion within the luxury appliance category.” The campaign was developed by Darkhorse, the agency of record of JennAir US. The Canadian campaign is being managed by Zulu Alpha Kilo, Cossette Media and Hill&Knowlton Strategies. It consists of national print, digital and out-of-home advertising, accompanied by a redesigned website and social media content. JennAir is a subsidiary of Whirlpool.
“JennAir exists to drive progress in the appliance industry by delivering limitless possibilities for our luxury consumers, helping them build their dream kitchen," said Janice Ryder, senior marketing manager at Whirlpool Canada. “Our new product line features progressive design, meticulous craftsmanship, and frictionless technology. Through this new line we are making unmistakable strides toward meaningful progress and innovation in the category.”