Freckle signs data agreement with Neustar
Toronto-based Internet technology company Freckle has signed an agreement with Neustar of Sterling, VA, a company specializing in marketing analytics and information services. Through this agreement, Freckle will provide first-party data to Neustar’s Identity Data Management Platform audience planning service. According to the company, this data will be “privacy compliant” and provided by consumers who have opted-in to its collection via Freckle’s Killi mobile application.
“With consumer privacy issues at the forefront of marketing, brands are seeking partners that not only offer a competitive advantage through unique access to real-time consumer insights but are privacy-compliant leaders,” said Neil Sweeney, CEO of Freckle. “We're pleased to partner with Neustar, a leader in privacy-by-design practices, to bring our compliant, first-party consumer data to their customers. As the only solution paying consumers cash for their data, we are confident that the two-way engagement that we have created will better enhance audience insights for marketers.”