GoodLife Fitness breaks national campaign
By Adnews Staff
GoodLife Fitness has begun a national advertising campaign called "Get You Back" that encourages consumers to resume physical activity to improve their health and wellbeing. The 12-week campaign consists of radio ads, online videos and display ads, social media content, search engine advertising, digital audio ads, in-location materials and out-of-home executions. The creative features 15 GoodLife fitness professionals exercising at the gym and at home. The campaign was developed by Toupee Ltd. and Echelon Creative Studio.
"Throughout the course of the pandemic, people's lives have been on pause and our collective health and fitness have suffered. Now's the time and opportunity for people to focus on themselves, getting back to the joys of life, regaining a sense of community, getting energy back, and feeling like their best selves," said Jason Sheridan, chief operating officer at GoodLife Fitness. "This campaign reflects how people are feeling about fitness right now. We're ready to get back to being active and taking care of ourselves. We wanted to capture the energy and connection that happens when we work out, as well as show how GoodLife delivers an amazing combined live and digital experience with in-club and on-demand classes plus equipment & amenities to suit every interest and ability. The campaign features our amazing associates and celebrates their resilience, personality and strength. The person in the ad could be your next instructor or trainer."