Canopy Growth rebrands Tweed
By Adnews Staff
Canopy Growth Corporation, a cannabis company based in Smith Falls, ON, has begun a new brand initiative for its Tweed product line. The effort consists of an update of the brand's look and feel. According to the company, the new brand is intended to encourage consumers to do "Whatever Feels Good." The new branding coincides with the introduction of new products to the line, including THC-infused sparkling waters gummy edibles.\
"Since we first introduced Tweed to Canadians in 2014, it has been recognized as an iconic symbol of Canadian cannabis legalization, garnering the highest brand awareness amongst Canadian cannabis consumers," said Kelly Olsen, vice-president of global flower business at Canopy. "The brand is proud to deliver a new look and feel and a revitalized product lineup with new product formats. With the launch of 'Whatever Feels Good,' we're committed to maintaining our position as an approachable brand that delights Canadians through our innovative new products to deliver joy in everyday moments."