GoodLife Fitness Hires FCB
GoodLife Fitness of London, ON has retained FCB Canada of Toronto as its advertising agency. FCB won the account in a competitive review. The assignment includes a rebranding initiative and the development of a campaign to introduce the new branding. The campaign will break in December.
“Throughout the process of selecting a new brand agency partner, FCB has demonstrated its passion and professionalism, as well as an ability and desire to continuously go above and beyond in everything that they do from research to ideation,” said Sander van den Born, chief marketing and technology officer at GoodLife. “What really stood out was their in-depth understanding of our business, our people and our potential. We are very excited for what is to come for GoodLife by partnering with the bright, dynamic and visionary team at FCB.”