Pelmorex Media buys Beat The Traffic, readies Travelers Network
Pelmorex Media of Oakville, ON has purchased Beat The Traffic of Santa Clara, CA, a company that provides vehicle traffic reports to broadcast media and consumers. No financial details are available. Pelmorex will roll the company's operations into the launch of a new service called Travelers Network next month. This service will consist of a smartphone application and a website at <http://www.travelersnetwork.com> that will provide real-time traffic and routing information. The service will launch with information about the Greater Toronto Area, then expand to additional North American cities over time. Pelmorex Media is the parent company of The Weather Network and MétéoMédia. "Launching traveler-related services is a natural extension for us and it complements the highly successful weather-related services provided by The Weather Network and MétéoMédia," said Mark Thompson, managing director of Travelers Network. "Our aim is to help consumers get from Point A to B, whether it's around the corner or around the globe for all modes of travel. No other single provider offers this type of service."