Sears Canada begins tablet promotion with Rogers
By Adnews Staff
Sears Canada has begun an online marketing campaign in association with Rogers Publishing and Vizeum Canada. The promotion takes the form of a 35-page supplement called the "Sears Look Report" that will be included with the tablet versions of the October issues of eight Rogers publications, including Chatelaine, Flare, Today's Parent, Maclean's, Hello Canada and LouLou. The supplement includes features such as embedded videos and interactive graphics, as well as links to Sears.ca for direct purchases. The content focuses on fall fashions, kitchen products and home decor. The campaign also has a print component consisting of a four-page magazine insert featuring product selections from various fashion and style experts. "We're very excited for Rogers Publishing to be the first in Canada to create an interactive tablet catalogue, and one that leverages our brands' built-in audiences," said Jeff Barlow, senior director of innovation and marketing solutions at Rogers Publishing. "Our goal is to use the tablet platform to inspire readers with moving elements, videos, social sharing, and the drivers to Sears e-commerce experience."