Report: Digital Marketing Pulse Survey
By Adnews Staff
Ipsos Canada, Vizeum Canada and the Canadian Marketing Association have released the results of the 13th annual Digital Marketing Pulse Survey, which tracks familiarity with and usage of digital marketing methods by agencies and advertisers. According to the report, familiarity with online video has increased from 66% to 77% for agencies and from 63% to 74% for marketers. Usage has increased from 58% to 73% for agencies and from 47% to 62% for marketers.
“Canadian marketers show strong familiarity and increased usage of established tactics, including email marketing, programmatic, digital signage, social and online video,” said Steve Levy, COO at Ipsos Canada. “Conversely, awareness and usage of some newer digital tactics, such as augmented reality, wearables and voice search marketing, remain low or flat.”