Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/34913.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m34913.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Bell Media signs agreement with Ipsos Canada

Bell Media has signed an agreement with Ipsos Canada to make use of its TouchPoints media consumption research service. The service offers an analysis of cross-platform consumer usage of media channels. The survey makes use of a seven-day electronic diary in which respondents record activities and media consumption in half-hour time periods, as well as an online questionnaire about lifestyle and media habits and the capture of digital device usage.

"TouchPoints Canada will bring us one step closer to really understanding a consumer's journey from brand awareness to consumption," said Mark Finney, vice-president of strategic sales at Bell Media. "More than any other media company, we have the widest range of leading properties that reach every target audience across multiple platforms. Having a better insight to our audiences' usage across platforms will allow us to make better media recommendations and will help our clients plan better, more efficient campaigns."

« Back Next »

Related stories Comments