Roche Consulting Group rebrands as Norda Stelo
Roche Consulting Group, a construction engineering company based in Quebec City, has rebranded itself as Norda Stelo. According to the company, the new name is intended to reflect changes to the company since 2013. The firm's Roche Construction subsidiary has been renamed Norda Stelo Construction. Norda Stelo means Northern Star in the language of Esperanto. A new website for the company has been constructed at <http://www.norda.com>.
"Our new identity better reflects who we have become, our new directions and the joint project we have undertaken to look to the future," said company president and CEO Alex Brisson. "The firm changed before our name did. It was simply time to complete the transformation. The name holds special significance for our employees because it represents the driver of our transformation, the business plan we developed in 2013, which we often refer to as our Northern Star. The Northern Star is also the reference point we hope to be for our clients."