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Sears Canada hires Strategic Objectives

Retail chain Sears Canada has retained Strategic Objectives of Toronto as its public relations agency of record. The assignment also includes national digital, social media and influencer relations activities. Strategic Objectives won the account in a competitive review.

"We believe Strategic Objectives is a tremendous fit for Sears Canada because of the agency's proven success in retail brand-building and marketing PR," said Brandon Stranzl, executive chairman of Sears Canada. "They have a strong passion for our brand and our mission. During the review process, they demonstrated deep insight and knowledge of our industry, our business and our target customer, and presented a strategy incorporating real-world, social and digital elements that are designed to help us serve all of Main Street Canada both on our digital platforms and in our stores."

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