SavvyMom Media acquires Vibe Family Publications
Toronto-based online publisher SavvyMom Media has acquired Vibe Family Publications, a British Columbian publisher of online content aimed at Canadian mothers. According to SavvyMom, this acquisition increases its subscriber base by 20% and extends its reach in western Canada. Vibe's online publications, Babyvibe and Kindervibe, will be rebranded as SavvyMom products. "Vibe Family has built a recognized brand, trusted by moms throughout western Canada," said Sarah Morgenstern, publisher of SavvyMom Media. "Our companies share similar values. We both strive to develop our readers' trust and loyalty and their passion for sharing our content based on practical solutions for moms' everyday dilemmas. We offer a compelling media service to both subscribers and advertisers." No financial details are available.