Award show roundup
By Adnews Staff
The winners of the 2011 Extra Awards for newspaper advertising were announced this week. Cossette Quebec received the Best of Show award for its "Une pub faite à la main pour des bières faites à la main" campaign for Korrigane. This campaign also received a gold award. Other gold award winners included Cossette Toronto for its McDonald's "Newspaper Box Oven" work, Lowe Roche for its "Split Headline" entry for Audi Canada, Bensimon Byrne for its Canadian Football League campaign, Taxi Vancouver for its Dairy Farmers of Canada art direction, the Toronto Star for its "The Kennedy's" entry for Shaw Media, and Juniper Park for the Walk Without Fear Foundation's "Close to Home" online ad. "Each year we are thrilled with the quality and quantity of the creative work found in newspapers and their sites across Canada," said Suzanne Raitt, vice-president of marketing and innovation at Newspapers Canada. "This year we had more online entries than ever before and you will see some outstanding examples were honoured. This year's Best of Show winner and many of golds are ad campaigns that were uniquely designed to fit the medium."