Sears Canada and SavvyMom Media have begun a co-branded contest on the SavvyMom.ca website to launch a new joint marketing initiative. The winner will receive a $500 shopping trip to Sears. The contest will be followed by two more later in the year. In addition, the website will feature a weekly selection of products from the Sears children's department. "Sears recognizes the strength of the SavvyMom brand in content curation, especially when it comes to shopping," said Minnow Hamilton, managing editor of SavvyMom.ca . "We're the trusted brand for moms in Canada when they want to know what to buy for their families, and now they'll know they can buy what they need at Sears. While Sears gets the SavvyMom seal of approval, SavvyMom benefits from the exposure Sears Canada can provide to their wide consumer audience."