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Coca-Cola signs sponsorship with Genie Bouchard
By Adnews Staff
Coca-Cola Canada has signed a three-year sponsorship agreement with Montreal-based tennis player Genie Bouchard. She will participate in advertising, retail activities, events and other forms of promotion for the company's Coca-Cola and Diet Coke brands. Bouchard is currently the 12th-ranked player in the world. She was recently named the 2013 Women's Tennis Association Newcomer of the Year and the 2013 Canadian Female Athlete of the Year. This year she has reached the semi-finals at both the Australian Open and the French Open. She is currently playing at Wimbledon and will seek to compete in the 2016 Olympic Games.
"Genie brings something extra special to the table," said Michael Samoszewski, vice-president of the sparkling business unit at Coca-Cola. "She is not only an incredibly talented tennis player, but her down to earth style makes it so easy for people to relate to her. Her demeanor both on and off the court embodies happiness and active, healthy living. Because of this, she is an inspiration to Canadians and a perfect fit for our company."