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UNICEF Canada begins national campaign

Charitable organization UNICEF Canada has begun a new campaign called "The Intervention" which encourages young people to act to improve the status of children in Canada. The national campaign, developed by McCann Worldgroup of Montreal and FH Studios, is part of UNICEF's ongoing "One Youth" initiative to make Canada "the best place in the world to grow up in" by 2030.

The creative features a number of Canadian celebrities discussing topics such as poverty, teen suicide and bullying using the introductory phrase, "Canada, we need to talk." The ads direct viewers to a website at <> for additional information.

Participants include: actors Keanu Reeves, Elisha Cuthbert, Cobie Smulders, Eugene Levy, Jay Baruchel, Patrick Adams, Jason Priestley, Neve Campbell, Xavier Dolan, Marc-André Grondin, Eric McCormack and Matthew Santoro; musical artists Celine Dion, Avril Lavigne, Alessia Cara, Stephen Voyce and Ian Campeau; TV host Alex Trebek; comedian Sugar Sammy; chef Antonio Park; film director Denis Villeneuve; and athletes Eugenie Bouchard and Karina LeBlanc.

"Every child in Canada has the right to the best possible opportunities and outcomes," said David Morley, president and CEO of UNICEF. "Right now, that’s not what many of them are getting. Our society has grown more unequal and children and youth are paying the price. But Canada has what it takes to do better. By bringing together dozens of Canadian celebrities to speak up on key issues affecting youth well-being, we hope more Canadians will feel the urge to act, and governments will continue their momentum to create great conditions for growing up."

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