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UNICEF Canada begins virtual reality campaign

Toronto-based humanitarian organization UNICEF Canada has begun a new initiative called UNICEF 360 in support of its Survival Gifts fundraising program. The effort consists of a series of online virtual reality presentations. These are intended to give a viewer the impression of being present where donations are assisting vulnerable children internationally. According to the organization, UNICEF Canada is the first non-profit in this country to use this form of "immersive storytelling." The first video, called "Clouds Over Sidra," depicts the life of a 12-year-old Syrian girl living in a refugee camp in Jordan.

The videos can be viewed on a smartphone inserted into a virtual reality viewer made of cardboard. They are available at <>. For a limited time, donors who purchase a Survival Gift will receive the cardboard viewer for free.

"UNICEF 360 is an exciting platform for us, because it gives Canadians a chance to see what we see and help save the lives we save," said Sharon Avery, chief development officer at UNICEF Canada. "For the first time ever, Canadian donors will be able to experience what life is like for some of the world's most vulnerable children, and get a deeply engaging and moving first-person perspective on how their donations truly make a difference in the field."

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