Eastlink conducts Air Miles promotion
By Adnews Staff
Halifax-based telecommunications company Eastlink is conducting a promotion in support of its participation in the Air Miles loyalty program. During the month of June, the company is visiting a number of communities in Atlantic Canada to randomly distribute Air Miles points and to ask consumers what they would do with them. In addition, all Eastlink customers who have registered with the Air Miles program will be entered into a draw for one of three prizes of 10,000 bonus points.
"As the first full-service telecommunications company in Canada to offer Atlantic Canadians Air Miles reward miles, we are pleased to report that almost 80,000 Eastlink customers have demonstrated their appreciation of this partnership," said Lee Bragg, CEO of Eastlink. "We know that many of our customers continue to be passionate collectors of Air Miles. Our first anniversary provides us with an ideal opportunity to thank them and show them how much we appreciate their business, by providing them with value they can't get with another telecommunications company."