Accessible Media of Toronto has begun a new television campaign intended to raise awareness of the rebranding of its open-described video service AMI-TV. The campaign consists of two 30-second commercials developed by TBWA Toronto and featuring the voice of actor Gordon Pinsent describing what is happening on the screen. The campaign will air nationally in English Canada on Bell TV, Cogeco, Eastlink, Rogers, Shaw Cable, Shaw Direct and Source Cable. "For the sighted, the most effective way to appreciate these spots is to close your eyes and listen," said Peter Burke, vice-president of marketing and communications at Accessible Media. "By showing how description can enrich what you can already see, we prove how important description services like AMI are to the blind."