Accessible Media rebrands TACtv
By Adnews Staff
Toronto-based Accessible Media has rebranded its television property TACtv as AMI-tv. "This is the next stage in our brand evolution," said David Errington, president and CEO of Accessible Media," We had to link all our services under the AMI banner to aid our marketing efforts and to make it easier for our present and potential new audiences to access us and recognize all our services. As well, a unified AMI brand and website allows AMI to reinforce the leadership position the Canadian broadcasting system has taken with respect to media accessibility." Accessible Media is a not-for-profit multimedia organization that specializes in television, audio and online content for Canadians who are blind or with low vision, deaf or hard of hearing, learning disabled, mobility or print restricted, or learning English as a second language.