Toronto-based music performing rights organization SOCAN has introduced a new brand identity. The update includes a new logo and a soon-to-be-launched website at SOCAN.ca. The group has also adopted the tagline "Music. People. Connected." The new branding will be used in all of the organization's marketing and communications materials. "SOCAN's new brand was created to better reflect the modern, innovative nature of this organization, which serves as a connection between the people who create music and those who use music within their businesses," said Eric Baptiste, CEO of SOCAN.