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Foresters introduces new branding
By Adnews Staff
Toronto-based life insurance provider Foresters has undertaken a rebranding initiative. The company's former red, yellow and blue color scheme has been replaced with aqua and plum. The branding materials also include photographs of Foresters members and a new website at <http://www.foresters.com>. "The refreshed Foresters brand strengthens our ability to stand out as a different kind of organization," said George Mohacsi, president and CEO of Foresters. "The Foresters brand is one of our most important assets. It lets the world know what we do and why. By providing better ways to tell the Foresters story, our new brand will help us connect with more customers, members and agents, building on our continued successes with a strong contemporary image."