American Express parts ways with Air Miles
By Rob Bale
Credit card company American Express Canada is preparing to discontinue its partnership with the Air Miles loyalty program in favour of its own Membership Rewards program. Users of American Express cards with Air Miles memberships will be shifted to the Membership Rewards program by Sept. 30. According to the company, the change is intended to provide consumers with “the most rewards value while also providing enhanced service and lifestyle experiences.”
“American Express Canada has and always will be committed to providing the best products and services to our cardmembers,” said Brett Mooney, president and CEO of Amex Bank of Canada. “In this case it means transitioning these cardmembers to our American Express products which feature Membership Rewards, the most flexible loyalty program in Canada as determined by Rewards Canada. With this change, our cardmembers can spend confidently knowing they will be rewarded through the award-winning Membership Rewards program and continue to be backed by all the trust, service and security that American Express provides.”