American Express conducts Happy Places campaign
By Adnews Staff
American Express Canada has begun a new advertising campaign promoting its redesigned line of American Express Aeroplan credit cards. The campaign, called “Happy Places,” features actor Will Arnett and highlights the ways in which the cards “elevate the travel experience.” It consists of a series of social media videos in which Arnett seeks a vacation “happy place.”
“We know it's the memories from past trips and the anticipation of upcoming adventures that have helped Canadians weather this slower travel period,” said Megan McKee, vice-president and general manager of consumer products and partnerships at American Express Canada. “We're eager to take to the skies and live out of suitcases again, and Amex is thrilled to offer a suite of Aeroplan Cards with a range of travel and lifestyle benefits to help Canadians find their ‘happy places’ today or in the future.”