Intuit sponsors Toronto Raptors
By Adnews Staff
Toronto-based financial software company Intuit has signed a multi-year sponsorship agreement with basketball team the Toronto Raptors. The company’s TubroTax product will be the team’s exclusive personal and business tax software sponsor. The sponsorship will include consumer activations leading into tax season, as well as brand exposure during each regular season Raptors home game. The Raptors are owned by Maple Leaf Sports & Entertainment.
“Intuit TurboTax and the Toronto Raptors have one very important thing in common, a deep appreciation and respect for their customers and fans,” said Matt Lisowski, general manager of Intuit's consumer group in Canada. “This partnership will allow us to reach our consumers in new and innovative ways while also supporting the community with access to real tax experts to file confidently regardless of your situation.”