Shaw Media introduces Global Go
By Adnews Staff
Shaw Media of Toronto will launch a new mobile service called Global Go today. The subscription-based service will allow users of smartphones and tablets to view live television and recent episodes of various programs on their devices. Full seasons of shows will also be available for 60 days after the season finale. The Android and Apple application also offers a schedule for the next two weeks of programming and social media integration.
"We're pleased to be the first conventional broadcaster in Canada to offer TV subscribers access to in-season catch-up episodes of their favourite shows," said Paul Robertson, president of Shaw Media. "Canadians will love the flexibility and accessibility of Global Go and the platform provides new opportunities for our advertisers and distribution partners. It's a solid step forward in our TV everywhere offering and in the coming months we are looking forward to working with our partners to roll out more anyplace access to our premium brands."
Global Go will initially be available to customers of Shaw, Shaw Direct, Cogeco, Telus and Eastlink, as well as subscribers to distributors who are part of the Canadian Cable Systems Alliance. The company plans to add other providers to the service in the future. The service will also be available through the set-top boxes used by these distributors.