Ariad Communications of Toronto has hired Amanda Gaspard as an account director. She will work on the agency's Unilever foods business and Ferrero accounts, particularly the Knorr and Bueno brands. Gaspard was previously at Lowe Roche. Lisa Lewis has also joined the agency as an account director in Ariad's business-to-business department. She has previously worked at MCI Group, Consulting Services, Live It Up Events, The Collective and Yield. Anita Sedgwick has been hired as an account director. She has previously worked at Consumer Intelligence Group, Chalk Communications, Integrated Communications & Entertainment, Mariposa Communications and Sonar. Inès Argiriu has been hired as a senior account manager in the agency's Ariad Healthcare division. She was most recently at MacLaren McCann Momentum.