PepsiCo Canada will conduct a street promotion in Toronto on March 2 in support of its Mountain Dew brand. The promotion will take the form of an event at Yonge-Dundas Square hosted by professional snowboarder Johnny Lyall. The event will also feature an artificial snow park which will be used to conduct a professional ski and snowboard competition with a prize of $6,000. The promotion will also include product sampling and a DJ. Ski company Burton will also be present to outfit consumers with equipment.