Adcentricity buys Media 2 Go
Toronto-based Adcentricity has acquired Media 2 Go International, located in Vaughn, ON. Media 2 Go specializes in mobile advertising via Wi-Fi and Bluetooth, while Adcentricity specializes in location-based marketing. Adcentricity will use The technology of Media 2 Go to deliver multimedia promotional content such as coupons or ads to mobile devices. "This adds a new level of consumer engagement," said Doug Woolridge, CEO of Adcentricity. "We can now upgrade a passive digital screen to an interactive digital experience, delivering relevant content to a consumer's mobile phone, in proximity to the digital screen. Consumers get an enhanced brand experience and advertisers get quantifiable results and measurable return on investment. Advertisers and brands will now have the ability to target consumers on their mobile devices when they advertise on digital out-of-home screens through ADCentral." No financial details are available.