AdCentricity signs deal with Sportrons
Toronto-based AdCentricity has formed an agreement with the Sportrons Stadium Advertising Network of Chicago. The company will now sell advertising on Sportrons' inventory of out-of-home digital advertising displays at 800 US sports venues. "We believe a key growth opportunity for retailers and brands is to engage the constantly connected customer," said Doug Woolridge, CEO of AdCentricity. "Brands and retailers can gain competitive advantage by providing an enhanced customer experience."