Sponsorship roundup
By Adnews Staff
BMO Bank of Montreal has extended its sponsorship agreement with specialty television channel HGTV Canada, a division of Shaw Media. BMO will continue to sponsor the channel's Monday night programming lineup, called "Make It Happen Mondays." The sponsorship includes 30-second television commercials and digital advertising. "This sponsorship allows us to introduce viewers to the broad selection of BMO products, services and expert advice designed to help Canadians make smart money management decisions around home ownership, whether it is paying down their mortgage faster, funding home improvement projects or managing household spending and savings goals better," said Su McVey, vice-president of customer communications and marketing at BMO. HGTV's Monday night schedule consists of House Hunters International, House Hunters, Bryk House and Home Strange Home.