Yellow Media has sold its Deal of the Day service to group-buying website operator WagJag of Toronto. Deal of the Day will be integrated into WagJag.com over the next several weeks. The service's Quebec operation will be integrated in WagJag's Tuango.ca site. According to the company, the purchase will increase its subscriber list and reach. "WagJag remains committed to delivering the most exciting offers across Canada in our local, travel, grocery and golf verticals," said Wagjag president Jeremy Zuker. "We warmly welcome the Deal of the Day members." No financial details are available. WagJag is a subsidiary of Torstar Digital.