Alcohol company Beam Canada has retained Retailcommon of Toronto to provide services related to the distribution of electronic coupons to mobile devices. Retailcommon's service allows for communications with consumers via email, Facebook, Twitter, text message or quick response code. "Mobile is a great way for us to engage our existing consumers and grow our consumer base," said Cheryl Hudson, senior brand manager at Beam. "Retailcommon's solution is far superior to any other mobile promotion service. They offer a top of the line product that is easy to use and provides us with increased insight into our consumer."