The University of Toronto has retained JWT Canada and Mindshare Canada as its agencies of record for marketing and advertising. The assignment includes marketing services for multiple divisions of the school, including the Rotman School of Business and the University Advancement unit. Services will include planning, integrated marketing communications, media planning and media buying. JWT Canada first worked for the university last year on a fundraising campaign. "Working with the University of Toronto continues to be a tremendously rewarding experience for all of us at JWT," said David Gibb, executive vice-president and managing director at JWT Canada. "It gives us the opportunity to do what we do best: develop ideas that capture the essence of the institution in uniquely engaging ways, and put those ideas to work as fully integrated programs that touch our audiences in meaningful and compelling ways."