Toronto-based public relations agency Zeno Group Canada has appointed Jennifer Potvin to the position of senior account manager. She was previously an account supervisor and an account manager at Faye Clack Communications, as well as a senior consultant at Strategic Objectives. Jennifer Smith has joined the company as a digital strategist. She was previously web manager for the Ontario Liberal Party and client engagement coordinator and business analyst at 58Ninety. Joanna Leong has been hired as a senior account executive. She was most recently an account coordinator at Strategic Objectives.