Topical medication company Delivra, based in Burlington, ON, has retained Toronto-based DDB Public Relations as its PR agency of record. The agency will work to raise awareness of Delivra's LivRelief and LivSport lines of pain relief creams. DDB won the account in a competitive pitch process involving 15 firms. This the first time Delivra has hired a marketing communications agency. "We undertook an extensive search process to find the right PR partner on both credentials and fit," said Joseph Gabriele, president and chief scientific officer at Delivra. "DDB's highly-supportive and collaborative team came out on top with their strong track record for breaking new ground with their insights, creative ideas and integrated offering."