CTV begins Saving Hope campaign
CTV is conducting an advertising campaign for a new drama series called Saving Hope. The national campaign consists of television, outdoor, radio and online elements. A teaser phase of the campaign began in May with four 15-second ads and a 45-second trailer during the season finale of Grey's Anatomy. Five commercials and a two-and-a-half minute trailer are currently airing on 17 Bell Media channels. Out-of-home elements include billboards, bus ads, posters and transit shelter ads. Radio advertising is taking place on approximately 30 stations in nine cities, including Toronto, Vancouver and Calgary. The campaign also includes YouTube videos and advertising on the CTV smartphone application, CTV Mobile and all Bell Media websites. The campaign was developed by the Bell Media Agency. "Whether its on-air, online, outdoor or radio, we've ordered the perfect promotional prescription for Saving Hope," said Rick Lewchuk, senior vice-president at Bell Media Agency. "With the Bell Media megaphone on loud and clear, viewers can't miss knowing about CTV's new summer drama."