Stagwell launches DonerNorth
By Adnews Staff
Stagwell, formerly MDC Partners, has launched a new Canadian agency called DonerNorth. The agency has been created by merging Union and 6 Degrees, both subsidiaries of the company. Its services include creative development, digital marketing and media work, as well as shopper marketing and data analysis. The firm is headed by president Catherine Marcolin, chief creative officer Lance Martin and chief strategist Adrianne Gaffney Wotherspoon. DonerNorth is a component of Detroit-based Doner Partners Network within Stagwell.
“As consumers move through living, shopping and buying moments quickly and seamlessly in a way they never have before, an agency that uses data, strategy and insight to be as impactful creatively as commercially is not only unique, but necessary in a post-Covid and soon to be post-cookie world,” said Gaffney Wotherspoon.