MDC debuts new agency group
MDC Partners of New York has launched a new North American agency group called the Doner Network. The network will offer a combination of creative, digital, influencer, experiential and production services. Agencies that will operate under the name of the group include public relations firm Veritas, shopper marketing agency 6Degrees Integrated Communications, brand agency Yamamoto, creative and media agency Union, brand and PR firm KWT Global and PR agency HL Group. Doner chief executive officer David DeMuth has been appointed chair of the network, with Krista Webster, CEO of Veritas, and Kathy McCuskey, CEO of Yamamoto, as vice-chairs.
“Today’s clients demand a combination of sophisticated, integrated marketing services in order to get the right message to the right person at the right time,” said MDC Partners chairman and CEO Mark Penn. “This network will deliver unparalleled storytelling, brand building and performance to the North American marketplace.”