TD conducts De-straction Zone promotion
By Derek Winkler
TD has begun an experiential promotion called the “TD De-straction Zone” to coincide with Neurodiversity Awareness Month. From April 22 to 29, the company will operate an installation in Union Station in Toronto intended to be a calm space in a busy location. According to TD, the initiative is intended to raise awareness of the needs of neurodiverse people in workplaces and communities. The promotion was developed by Ogilvy, with public relations support from MSL.
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