Chop Steakhouse begins Star sponsorship
By Rob Bale
Restaurant chain Chop Steakhouse & Bar has begun a sponsorship with the Toronto Star focusing on the newspaper’s sports coverage. As part of the one-year promotion, Chop will be the exclusive sponsor of the live chats on TheStar.com during the NHL playoffs. The company will also sponsor a hockey-themed contest. The agreement also includes daily branding at the top of the paper’s sports section, exposure in its digital and newsletter editions, and other advertising.
“We are absolutely thrilled to partner with the Star, a Canadian-owned business that shares our commitment to excellence and passion for connecting with customers,” said Brett Wills, senior director of marketing at Chop Steakhouse & Bar. “This collaboration provides an exciting, authentic way for us to reach Canadian sports fans where they are most passionate, engaging with content that speaks to their interests. It’s a perfect blend of flavor and fandom, and we’re excited to build these lasting connections with our customers.”