Lego readies hockey promotion
By Derek Winkler
Toy brand Lego Canada will conduct a promotional event in Toronto on March 17 called “Champions are Built.” During the event, which will take place at Union Station in advance of that night’s Toronto Maple Leafs game, consumers will contribute to the construction of a hockey-themed Lego mural. According to the company, the mural will consist of approximately 41,000 Lego bricks.
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