Alberta optometrists hire ChangeMakers
By Derek Winkler
The Alberta Association of Optometrists has retained ChangeMakers to develop a communications campaign promoting the importance of eye health. The Alberta campaign will focus on the role of regular eye exams to detect and prevent disease at all ages. The assignment includes strategy, creative development, media relations, influencer activity, digital marketing and media buying.
“Our partnership with ChangeMakers reflects the agency’s understanding of our mission and its ability to bring it to life through compelling storytelling and strategic communications,” said Brian Wik, CEO of the association. “We look forward to working together to amplify our advocacy efforts and improve access to essential eye care services.”
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