Lego Canada readies online promotion
By Adnews Staff
Toy company Lego Canada is preparing an online promotion in association with Corus Television to promote a product line called Bionicle Glatorian Legends. The initiative will run for six weeks beginning Aug. 31 at the website YTV.com. It consists of two video games, one of which makes use of a webcam connected to the player's computer. The games are being promoted on YTV with 45- and 15-second commercials, as well as banners on YTV.com. The campaign was developed by Starcom.
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