Dare readies You, Reinvented campaign
By Adnews Staff
Cookie company Dare has prepared a campaign called "You, Reinvented" to promote its Simple Pleasures product line. The campaign, which is being conducted in association with Corus Television, will begin on July 24 and run for four weeks on specialty channels W and Viva. Each Friday, the channels will air films that "celebrate inspired living." Dare will run commercials during these films as well as at other times. The initiative also includes an online contest, the winner of which will receive $4,000 to spend on reinventing their life. The creative was developed by Corus with the participation of Zig.
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