Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Hasbro Canada begins Nerf promotion

By Adnews Staff

Hasbro Canada will begin a promotion today for its Nerf product line in association with Corus Television.  Visitors to the YTV.com website will be able to connect to another site at CampNerf.ca, which includes product information, online games and contests. In addition, Nerf product demonstrations will take place at the annual YTV Wow tour this summer. The campaign also includes 10-second commercials on YTV, banners on YTV.com and email ads. The creative was developed in-house by Corus. The promotion was arranged by Zenithoptimedia.

« Back Next »

Related stories Comments