Hasbro Canada begins Nerf promotion
Hasbro Canada will begin a promotion today for its Nerf product line in association with Corus Television. Visitors to the YTV.com website will be able to connect to another site at CampNerf.ca, which includes product information, online games and contests. In addition, Nerf product demonstrations will take place at the annual YTV Wow tour this summer. The campaign also includes 10-second commercials on YTV, banners on YTV.com and email ads. The creative was developed in-house by Corus. The promotion was arranged by Zenithoptimedia.