Representation roundup
By Adnews Staff
Canwest has signed an advertising representation agreement with Telus to handle the ad inventory of MyTelus.com and GlobeTrotter.net. "The MyTelus and GlobeTrotter portals serve approximately four million unique visitors across Canada and this audience is a great complement to our existing portfolio of 80 destination sites," said Graham Moysey, senior vice-president of digital media at Canwest Publishing.
UpTrend Media has signed an online advertising representation agreement with Stylehog.com, a Toronto-based fashion and beauty website. "The site provides a trendy new medium to connect to female consumers in a fashion environment, and we are confident we have the resources and experiences to help Stylehog.com reach their strategic goals," said UpTrend president Duke McKenzie.