Vevo signs ad deal with Telus
By Rob Bale
Streaming music video company Vevo has signed an advertising sales representation agreement with Telus. Telus will now handle national direct advertising sales for the company in Canada. This includes ads on Internet-connected television sets, mobile devices and desktop computers. According to Vevo, it’s services attract approximately 10 million Canadian viewers per month.
“Our direct ad sales partnership with Vevo marks an exciting entry into Canada's advertising space, with a focus on providing exceptional value for local brands and media agencies,” said Dwayne Benefield, chief product officer at Telus. “Leveraging this collaboration, advertisers can connect with viewers in a meaningful way through Vevo and maximize the impact of their advertising strategies in the Canadian market.”